Commercialisation Services
The Professional Development and Services Group works with a range of sectors, including the Further and Higher Education, the NHS and wider public sector and a range of private sector companies.
The need to diversify income sources and commercialise services across sectors has never been greater, creating an opportunity for organisations to expand their current enterprise activity. PDSG provides a 360-degree solution, offering ways to commercialise an organisation’s expertise and giving support and guidance as any subsequent product is launched into the marketplace.
With a wealth of experience commercialising services with demonstrable success, the team will work with you to achieve your strategic and commercial goals.
Our support will help you address key commercial priorities, and we will work with you to lead and manage change, ensuring that strategic commercial priorities are embedded in a way that impacts positively on core metrics and key performance indicators.
How can We Help with Your Commercialisation Needs?
Business planning and commercial strategy development – key to achieving your strategic goals and delivering commercially successful projects is a well-defined strategy. PDSG will work with you to develop a commercial strategy that ensures that you focus your efforts and resources efficiently to maximise value and return. Effective business planning and strategy development is crucial in setting a clear vision and direction.
Project delivery – we understand the challenges and pitfalls when delivering commercially focussed projects. Often strategic goals and commercial objectives are not delivered due to poor project execution and delivery. PDSG has the skills, knowledge and experience to ensure that all commercial activity delivers its projected financial returns.
Product development and review – with a strong commercial background across a range of sectors, PDSG specialises in identifying and building commercial and market ready propositions. We will work with you to identify, review and refine existing commercial products. Additionally, our experts will build on your core competencies and build new and commercially attractive products.
Pricing and positioning – Our team have a unique insight into a ranges of sectors, notably the education and professional development sectors. Through intense market research, competitor analysis and a detailed target market analysis, we will work with you to develop a pricing and position strategy that achieves your commercial and strategic objectives. Crucially, this approach will feed in to a strong and effective marketing and sales strategy, maximising your marketing resources.
Sales and marketing – Whether you want to increase income, generate more leads, attract new customers, increase interaction with clients or boost commercial revenue streams our team can help your organisation achieve its goals. PDSG can support your sales and marketing efforts in a number of ways, from working directly with your existing resources to identifying key partners and expertise that can help you achieve your commercial ambitions.
Staffing, structure and culture – Building the right team and fostering a commercial culture is central to success. We appreciate the challenges around attracting and growing high performing teams and understand the operational structures, metrics, performance measures and incentive structures required to deliver success. We can support you to ensure that you build a team, structure and culture that delivers sustainable success.
Commercial Opportunity Analysis
Speak to us about our free Commercial Needs Analysis (COA). PDSG will work with you to truly understand your commercial needs and goals. Through a consultative approach, we will build a detailed and robust analysis of your core competencies; aligning them to current and future market needs. The consultancy process will provide a clear picture of the commercial opportunities along with the risks, resources and action needed to deliver success and generate additional commercial streams.
The aim of the COA is to:
- Review organisational core competencies and align against market opportunities.
- Identify, define and prioritise key commercial opportunities for your organisation.
- Review existing commercial activity to minimise low margin and increase higher margin activity.
- Outline and define risks associated with strategic commercial options.
- Define resource requirements (people, systems, tools, skills) to deliver commercial opportunities identified.
- Identify key internal and external stakeholders.
- Provide a financial overview detailing the commercial opportunity vs costs.
- Develop and grow your own commercial unit.
Our team of experts and strategic partners will work with you to establish and grow a commercial offering and/or initiate a commercial business unit. Our experts will provide ongoing management support right through until you have created a standalone and sustainable business.
**We specialise in the creation and delivery of academic and industry-led programmes to a diverse audiences. A strong CPD unit generates income, has a positive impact on student numbers and delivers excellent programmes, enhancing the reputation of all involved. Our aim is to help you widen access to education and provide a fulfilling, challenging and intellectually stimulating experience to enable learners to reach their maximum potential**
Our support will help you address key commercial priorities across all levels and we will work with you to lead and manage change in your organisation, ensuring that strategic commercial priorities are embedded in a way that impacts positively on core metrics and key performance indicators.
Get in touch with us for a no obligation conversation or quote - info@pdsgroup.org